Est. in Joy
Reality Stockton was looking for a design to use for its sermon series in Philippians. With a lot of internal momentum focused on downtown Stockton, Erik Johansson’s (@) original photo taken on E. Main toward Stanislaus St was chosen as the background. With a blown out sky and highlight rich alteration to the photo, a blue sky layer was added to the top to balance the photo. To extend the photo and to give it a slightly unexpected element, the sides were double and mirrored.
The sermon title Est. in Joy needed to be displayed in a clear and lasting way. The sermon series graphics get used for everything from Sunday morning backgrounds to web sliders so the graphic needs to be appealing for an extended period of time. A clean look was determined for this project with a particular focus on the word ‘Joy’. The end result is an architectural design with a simple layout that is readable and classic.